LATAM continues to strengthen its role as one of the key regions for growth in affiliate marketing and media buying. Among all GEOs, Mexico (MX) stands out as one of the most promising markets for scaling within CPA affiliate traffic.
At Masons Partners, we focus on this direction by building work around an exclusive product not only from a traffic perspective, but also around the full user economics within this GEO.
Additionally, based on our testing and live traffic flows, MX shows consistent user engagement dynamics and more predictable behavior at the first deposit stage compared to several other LATAM GEOs, making it a strong entry point for systematic scaling.
Mexico as a growth point
MX combines several factors:
• a growing mobile-first audience with strong response to creatives and fast entry into deposit
• an active slots audience
• a market with potential for long-term scaling
At the same time, the market requires a more precise approach — standard scaling models here work in a limited way.
Strategy foundation: in-house product
A key element of our development in MX is the in-house product Chillbet, offered on an exclusive basis. This allows us to control not only acquisition, but also user behavior inside the funnel, which is especially important when working with CPA affiliate traffic in gambling.
In essence, this is not just an offer, but a product built around the economics of the GEO.
Core focus:
• local license
• local retention office
• full product localization for the GEO
Additionally:
• local call center and structured VIP retention
• up to a 300% first deposit bonus, weekly bonuses and cashback, flexible loyalty program
• minimum deposit — 100 MXN, lowering the entry barrier for users
Beyond infrastructure, a key element is the level of integration between the product and media buying. We operate the product in a live environment, which allows us to validate hypotheses faster and build a more predictable model.
This also enables us to share relevant data and insights with partners, helping them reach a working setup more efficiently without going through unnecessary testing cycles.
Such an approach allows us to build a more устойчивую модель and reach scalable performance metrics faster.
How we approach scaling
Working with MX requires a structured approach. We build the process through:
• testing bundles in controlled conditions
• analyzing user behavior after the first deposit
• making decisions based on the full funnel
By evaluating performance over time and tracking user behavior beyond the first deposit, we achieve more predictable and controllable scaling, building a more efficient media buying model.
Partnership approach in MX
We are currently expanding our partner network in this GEO.
We are looking for:
• affiliates and teams already working with LATAM or considering MX
• partners focused on long-term economics
• teams ready to develop bundles together
From our side, we provide conditions that allow faster entry into a working model:
• testing without KPI at the start
• access to infrastructure and BL for quick launch
• an open pool of sources, including facebook ads arbitrage and other channels
How we evaluate performance
A key point — we do not rely only on early metrics.
Our focus:
• user behavior after the first deposit
• retention stability
• LTV dynamics
Scaling starts only after the model is confirmed over time.
MX market specifics
In practice, this market requires attention to details that are not always obvious at the start:
• a local license ensures more stable payment conversion
• early metrics can give a distorted picture
• real traffic quality appears over time
That is why it is important to work not in separate stages, but as a system — a core principle in media buying.
Development direction
Mexico remains one of the key LATAM markets where there is still room for growth with the right approach.
We continue to strengthen this direction and remain open to new partnerships.
If you are considering Mexico as a growth point, we can help accelerate scaling — through a proven product, established infrastructure, and a more predictable operating model.